Marketing and Promotion Essay Example | Topics and Well Written Essays - 250 words

Marketing and Promotion - Essay Example Because the product we sell is books, our aspirations must be consistent with the promise and the ideals of the volumes which line our shelves. To say that our mission exists independent of the product we sell is to demean the importance and the distinction of being booksellers.† This mission statement starts out well but contradicts itself towards the end. It is too long and becomes too broad as well as ambiguous with the mention of â€Å"regardless of the product we sell.† Southwest Airlines’ mission statement which reads â€Å"dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride and company spirit† is an example of a good mission statement. It is short, goes directly to what the company does and what it aspires as well as distinguishing the airline from the others in the business with specifics on its quality and services it

Analysis Report Assignment Example | Topics and Well Written Essays - 500 words

Analysis Report - Assignment Example Both the staffs and students of any institution seem to neglect the importance of internet in their lives and studies and official works are carried out by the means of paper work. However after the invention of internet, many schools/colleges have switched to an automated environment, still it’s necessary on the parts of the students to know why internet seems to be so vital. Thus the students will be assigned with the task of data gathering by the application of internet and this could be done by involving them in a group project where the objective would be to gather data about the usage of internet in various regions within their locality. Each group would be assigned with one region of their choice where they would have to present data on the following- The objective of the task is to make the students realize the capabilities of internet and implement the same in their further academic projects. The instructional issues would also get resolved once they get familiarized with the internet and its utilities. The task would be conducted in an environment comprising both the classroom activities and the field job. The field job would include visiting the households or the corporate houses for deriving more reliable data and then properly tabulate the data so that it becomes easier for the evaluator to understand the study. They can also collect the data via some sites that offer trends and statistics related to internet usage (Internet World Stats, 2013). The class activity would include analyzing the data collected through various statistical tools and representing those in a simple manner. Internet is regarded by most of people belonging to the younger generation, as a channel for entertainment. However, Internet also serve various purpose like it can offer an individual a chance to explore what is going on in the entire world just staying at the comfort of their home.