In The Computing World, Advancements Are The Order Of The

In the computing world, advancements are the order of the day, from new operating systems to new programs, or new applications which promise to be better than the last one. While we may have tried to keep an old operating system because of its amazing capabilities, a new operating system might seem worth a trial. New programs, on the other hand, may not be supported by the one particular system that we have. Many times people have had to reinstall windows because a previous crashed due to too many programs that caused the previous one to crash. Virtual machine environments came in as a savior to such issues. With a virtual machine environment, the computing world has never been made any better. In fact, the future of computing looks†¦show more content†¦The virtual machine environment allows you to boot it on a disc or a live CD. The operating system one wishes to use will then be tricked into thinking its running on a real physical computer hence it will run like it’ s on a normal computer. The use of the operating system will mean that one has to open the Virtual Machine environment first. The virtual machine environment is very efficient in use as it can be carried on separate hardware. The machine can be stored in a big multi-gigabyte file on a hard drive in a computer or a separate hard drive. For that reason, partition a computer for one to use it is not necessary. It is even more efficient to use it since you can carry it with you whenever one goes to. Unlike the past where one had to have everything in a computer which meant accessing it is only by carrying the computer around. The virtual machine environment allows one to carry the something like a virtual computer on a hard drive. Nonetheless, the Virtual machine has a major setback that may make it have some inconveniences in some situations. Since they are installed on hardware there is not real; they tend to be slower than when the operating system is installed on a real hardware. This means that in terms of using an operating system on a hardware and on virtual system environment it would be faster if the operating system is on a real hardware. This makes the virtual machine environment to be inefficient in the case of applicationsShow MoreRelatedComputers And The Field Of Computer Engineering1571 Words   |  7 Pagessmall piece of human history. Which is why this field is so interesting and finding advancements in computer and computing is not hard to come by. There’s always something new that’s created like a new software or processor. But there’s been some recent advancements in what could shape and be the cornerstone of a new step in making history and a new age of computing. Tha t great leap towards the future is quantum computing and in the last two years theirs been a lot of new and exciting developments thatRead MoreThe Cloud Of Cloud Computing Essay1301 Words   |  6 Pagesmake the most of these favorable IT advancements, human advancement is vital to create a win-win situation both for consumers and producers. Cloud computing can be quite effective in terms of achieving this common goal, through reduction of complexity in the IT mechanism. If applied properly, it can create a shared environment and can help any business organization, small or large, save time and space. Advantages of Cloud Computing in Business Cloud computing is a better way to run a business Read MoreHow Technology Has Changed Our Lives869 Words   |  4 Pageswill our culture and communication and it is important that we continue to improve on them. Many of the advancements in technology have changed our way of life for the better. Learning how to construct a computer program is almost like learning a foreign language and the more you practice the better at it you become. Learning how to program inspires creativity and the power to impact the world. Computer programming involves developing lists of instructions often referred to as a code or coding. ComputerRead MoreHow Multiprocessing Is The Fastest And Most Reliable Way For Creating Faster Computing Computers1488 Words   |  6 Pages In the computer world, multiprocessing is currently the fastest and most reliable way to create faster computing computers. This will remain so in the future and will only allow computers to become faster and more reliable. In order to understand the impact of multiprocessors, it is important to understand what they are and what multiprocessing is. According to _________ Critcklow, author of â€Å"_______________,† the definition of multiprocessing is â€Å"independent and simultaneous processing accomplishedRead MoreRunning Head : Cloud Computing1042 Words   |  5 PagesRUNNING HEAD: CLOUD COMPUTING CLOUD COMPUTING [NAME OF STUDENT] [COURSE CODE] [NAME OF TEACHER] [DATE] Introduction Cloud computing is a significant advancement in the technology that cab widely be used in all types of organizations; either big or small. We have entered in the technological era where organization is represented by the type of cloud computing it uses. It influences the functioning and operations of the organization in many ways, encompassing the human resources, stakeholdersRead MoreMicrosoft : The Rise Of Technological Development1607 Words   |  7 Pagesevolutionary steps. For example, in 1997, the company of Microsoft rose to power and became the world s most influential company, valued at 261 billion dollars. This happened because Microsoft offered something that society was missing: personal computing (a new approach in technological advancement). Microsoft allows the expansion of new horizons and the ability to bring about change throughout the world. During the rise of technological development, Microsoft had significant outcomes throughoutRead MoreBusiness And Organizati onal Aspects Of Hci1205 Words   |  5 Pagesamount of data that each individual on earth is creating is exploding and has earned the name â€Å"big data† era. Dr. John Kelly of the Cognitive Immersive Systems Laboratory (CISL), states that experts estimate that the amount of data in the entire world doubles every 5 to 6 years, with 80-90% of the data collected is considered â€Å"black† and is stored and never utilized or even touched. The Cognitive Immersive Systems Laboratory is an IBM research department that believes we must change the way weRead MoreJd Ham. Professor Katherine Johnston. Cse/Ise 300. Literature1571 Words   |  7 PagesJD Ham Professor Katherine Johnston CSE/ISE 300 Literature Review April 18, 2017 Cloud Computing The focus of cloud computing is providing with scalable and a cheap on-demand computing infrastructure with a good quality of service levels. The process of the cloud computing involves a set of network enabled services that can be accessed in a simple and general way. Cloud computing provides with a unique value proposition for any organization to outsource their information and communication technologyRead MoreIntellectual Property And Computing Technology1207 Words   |  5 PagesIntellectual Property through the development of computing technology Intellectual Property refers to any original creative work manifested in a substantial form that can be protected. When an intellectual property right is mentioned, it refers to controlling the manner in which intellectual property is used, distributed or accessed. 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Should Abortion Be Legalized - 1680 Words

In the United States in 1848 the Women’s Rights Movement began and a little shy of 100 years later in 1920, women all across the nation were said to have finally gained their rights. A hot topic that is one of the most refuted in today’s society is abortion. One may not see abortion to be acceptable, although, does it make it right to take away that right from someone else? It has taken women a lot of fight and willpower to gain rights to their own bodies, illegalizing abortion would take that right away. Therefore, the question is, should abortion continue to be legalized? First and foremost, abortion can be seen as a way of having full control over one’s personal body. For instance, a young girl may make the wrong decision and end up†¦show more content†¦Many children in foster homes or within the government system find it hard to find nurturing and caring homes. Therefore, the young girl has decided as a mother of that unborn child to prevent a burden on both the child and herself. Not only can the girl be young, but many women get raped. If abortion was illegalized, the victimized women would either have to raise a child that would just be a reminder of the incident or put a burden on the child by having to live life wondering who its mother is, why she left, and when they will find their forever home. Centers for Disease Control and Prevention (CDC) performed a study on 8,000 men and 8,000 women, â€Å"among the survey findings are that intimate partner violence is pervasive in U.S. society, with nearly 25 percent of surveyed women and 7.6 percent of surveyed men reporting that they were raped and/or physically assaulted by a current or former spouse, cohabiting partner, or date at some time in their lifetime† (Tjaden and Thoennes). These numbers show the number of women and men who fall victim to rape, a fourth of women are raped, this should rise the question of how many men were careless to get the woman pregnant? I t was not the woman’s choice to become pregnant, nor would they want to bring a child of their rapist into the world. Along with young and promiscuous girls, and women who fall victim of rape,

The Incredible Hulk Review Free Essays

{draw:g} â€Å"10 out of 10† says everyone! If not it is because they must be green with envy at the magnum opus that was synthesised by Louis Leterrier himself! But still no contest to the first film. â€Å"Unleash the fury† was the tagline for the intellectual production, which is â€Å"The Incredible Hulk† we can certainly say the viewers were filled with fury when the film came to an abrupt and odd ending when the wrecked city faded away with no questions answered. The film was far from incredible, I would say†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ unconceivable and that alone wouldn’t put a smile on my face. We will write a custom essay sample on The Incredible Hulk Review or any similar topic only for you Order Now The film opens with the traditional Marvel trademark guarantying another larger-than-life, adrenaline filled and gleaming adaptation summoned from Stan Lee’s genius psyche. We have a glance into the terrible accident that ruined Bruce Banner’s (Edward Norton) life, a brilliant (or terrible? ) experiment involving gamma radiation that renders a monstrous alter-ego that convenes when Bruce’s anger meter reaches boiling point. We witness where he has been lowered to; a favela in Brazil where the fear of being shipped off to a Government facility to be experimented on dominates his every thought. We see a little box that reads: Days without Incidence: 145. His efforts to hide himself from recognition have failed him when a single drop of blood oozes from his finger and we get a close up of the betraying blood as it cascades towards the empty bottles, Louis’s camera shot created the effect of a dramatic fall because of the sheer speed at which the blood fell. The Government catch way of the concealed fugitive and the chase is on. The battle begins in the streets of the favela town and the end is inevitable. Yes, the hulk does demonstrate his effortless ability to destroy and exterminate things and yes, the Government agents go flying†¦.. But after the big brawl that trashed the town and left all Government agents hospitalised Bruce finds himself randomly in North America and the little box comes up again: Days without incidence: 0. He ventures to Culver University: were the hulk was born. He accidentally meets the love of his life, Betty (Liv Tyler) who was dating psychiatrist Leonard Samson (Ty Burrel) who is swiftly aborted when her eyes find themselves staring at Bruce, the connection is rapidly re-established. They seem to fall helplessly in love and their journey starts to try finding a cure in the hands of Mr Blue†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ In the intervening time a Government soldier named Blonsky (Tim Roth) has been put forward for a test to bestow the powers of the incredible hulk; enhanced strength, speed, agility, reflexes, endurance and healing. without the defect of massive size and loss of control. He slowly obtains the urge to become more powerful once he saw what the Hulk could do in a brilliant scene where Bruce had been driven to a glass bridge and gassed shadowing the talented Bruce to renovate into the highly powerful Hulk, the camera shot –A big close up- was effective because it slowly zoomed in to add anticipation to see what was going on in the glass bridge, Bruce is rapidly angered and he metamorphosis’s to the hulk then a huge green hand pounds against the glass, the soldiers pupils dilate at the fear inside them. The soldiers run like ants compared with the hulk when he smashing the glass and its integrate with one swoop. They learn that Sterns has developed a possible antidot that may cure Banner’s condition, or merely reverse each individual transformation. After a successful test, Sterns reveals that he has synthesized Banner’s blood sample (which he sent from Brazil) into a large supply with the intention of using it to bring humans to the next evolutionary level. Appalled by what Sterns had done and fearful of the Hulk’s power falling into the wrong hands, Banner attempts to convince Sterns to destroy the blood supply, but he is attacked by Ross’ forces and taken into custody with Betty. While Sterns is interrogated by a female soldier about his work, Blonsky strikes her down and demands that Sterns inject him with Banner’s blood sample, as he covets the awesome power of the Hulk. Sterns warns that the combination of the super soldier formula (which Blonsky has overdosed on, slightly deforming his skeleton) and a gamma treatment would be an unpredictable combination that could turn him into an â€Å"abomination†. Unconcerned, Blonsky forces Sterns to administer the gamma charge, and he mutates into a hideous monster, with strength and power that surpasses that of the Hulk, but retaining Blonsky’s intelligence and personality. He knocks Sterns aside and escapes, rampaging through the city to draw the Hulk out. At the lab, an irradiated sample of Banner’s blood-derivative drips into an open wound on Sterns’ temple, causing his head to mutate and expand, much to his delight. How to cite The Incredible Hulk Review, Papers

Macbeth supernatural and spirits Essay Example For Students

Macbeth supernatural and spirits Essay In the play Macbeth, there are many interesting sections that concentrate on the suspense and the involvement of the supernatural. The use of the supernatural in the witches, Lady Macbeth, nature, the vision, the ghost and the apparitions are all key elements in making Macbeth as a tragedy play. With the sense of the supernatural and interference of the spirits, Macbeth and Lady Macbeth are led to dangerous tempting things. Macbeths character becomes completely different from the brave soldier to the evil king and to his tragic death where he discovers humility again when it is too late. Lady Macbeths character also changes from being a loving wife and masculine woman to madness woman. The use of supernatural also makes the play interesting to the audience. Examining certain scenes of the play, it is noticed that the supernatural is definitely a major factor on the plays style. The use of supernatural occurs at the beginning of the play, with three witches predicting the fate of Macb eth. When the battles lost and won, it says Macbeths fate is that he will win the battle, but will lose his time of victory for the battle of his soul. The prophecies that revealed by the witches bring a broad temptation to Macbeth that had been in his secret all along for being a king, My thought, whose murder yet is but fantastical. This shows that Macbeth ambition is present before the prophecies. He would never have thought seriously about killing Duncan without the witches. His temptation makes him doing whatever he can to gain power of the throne as prophesied by witches because he thinks the only way to gain the power of the throne is by killing Duncan, which is an easier plan and the ways he makes to the throne show evilness that gradually increased in his actions by murder Duncan, Banquo and Macduffs family. The presence of the witches also gives a huge impact in making the play more interesting. These witches have very strange features; old people in a group of three with dirty and broken cloths, bearded, and no eyes. These features keep the audience hooked to the play and the suspense increases with every scary sound that produced by witches. The supernatural element also taking place in Lady Macbeths soliloquy of calling upon evil spirits to give her power to plot the murder of Duncan without any remorse or conscience. Come, you spiritsunsex me here and fill meof direst crueltycome to my womans breasts for gall, her soliloquy shows that she relied on the supernatural by asking for the spirit to get rid of her natural feelings of compassion by making her cruel. The interference with the supernatural might cause her be possessed by ghost when she goes mad and sees blood on her hands. On the night Macbeth and Lady Macbeth plan to kill Duncan, the nature acting very strangely, the moon is downtheir candles are all out. It says that there is no moon and no stars in the sky. The obscure bird clamored the livelong night, this shows that the owl keep cryin g out the whole night. This nature of darkness together with the crying owl evokes of evilness in the night when Duncan is killed. The strange behaviour in nature shows the existence of supernatural and it creates a perfect scene for the accursed murder. The darkness and the sound of the owl make the play becomes more real and interesting for the audience. As Macbeth awaits for the signal to make his way up to the stairs, he sees floating dagger and said Thou marshalst me the way that I was going; and such an instrument I was to usetheres no such thing. It is the bloody business which informs. Here, Macbeth begins to question whether his mind playing tricks on him or there is presence of evil that put the dagger which being covered with blood. This shows that there is interference of supernatural that leads Macbeth towards the Duncans chamber to do the murder. The dagger symbolizes the point of no return for Macbeth. If he chooses the path in which the dagger leads, there will be no turning back. After Macbeth did the murder, he becomes a king. Although he has already achieve his goal to be a king, he begins to be greedier to not let the Banquos prophecy of being father of kings come true because he thinks he has put a great effort to reach the throne. Therefore, because of his fears due to Banquos prophecy, Macbeth proceeds to plot the murder of his friend, which caused him to fall into a deeper hole. Once the murderer notified Macbeth that the deed was done, he observed Banquos ghost in the place reserved for him. What man dare, I dare. Approach thou like rugged Russian bear take any shape but that, and my firm nerves shall never tremble. Macbeth feels frightened at the sight of the bloody ghost haunting him and proclaim that he could take any wild animals, but not Banquos ghost. This shows the interference of spirit in Macbeths mind and this caused Macbeth to act in a wild manner, making people suspicious of his actions. The word I will, to the weird sister s: more shall the speak, for now I am bent to know by the worst means the worst. This tells us that the existence of the ghost also tempting Macbeth to return to the three witches, desiring more information regarding his fortune. As the witches are preparing a magic portion in a cauldron, Macbeth enters and roughly demands them to answer his questions. Therefore, the witches show him three apparitions. The first apparition is a head wearing a helmet. It says Macbeth! Macbeth! Macbeth! Beware Macduff! Beware Thane of Fife. This apparition warns Macbeth to beware of Macduff before disappearing. This drives Macbeth to hate Macduff more and on learning that Macduff has escaped before he can have him murdered, Macbeth immediately decides to murder his whole family. This shows Macbeth as an evil king, he decides the murder because he can do it, it is the irrational act of tyrant. The second apparition is a child covered with blood who tells him that for none of woman born shall harm Macbe th. This apparition assures Macbeth to will not be harmed by man who born by woman. This convinced Macbeth of the power he has by thinking how could Macduff, a man of woman born, hurt him. Then live, Macduff: What need I fear of thee? But yet Ill make assurance double sure, and take a bond of fate. It says that although Macbeth has learned that Macduff will not hurt him, as Macbeth thinks that Macduff is a woman born, he still not completely feel assured that he will not be harm by anyone. The third apparition is a child crowned with a tree in his hand tells Macbeth that Macbeth shall never vanquished be until Great Birnam Wood to high Dunsinane Hill shall come against him. It says that Macbeth will never be defeated until Great Birnam Wood moves against the castle at Dunsinane. That will never be, who can impress the forestsweet bodements, good! It shows that Macbeth feels completely certain that no man can kill him and he will not be defeated until a forest uproots itself and move s. All of these apparitions show the interference of the spirit who tells Macbeth about his fortune. These apparitions are good news for Macbeth. The witches encouraged him to believe he is invulnerable and indestructible. He has found protection in the strength of spirits words. Having possession of all the confidence in the world, he fears no one. The prophecies at the beginning of the play led him to his success, and those apparitions at the end just led to his tragic death. It is a tragic death because without known that Macbeth will become a king, he would still be a brave soldier, honest and humble man. From all above, the use of the supernatural and spirits provide suspenseful play in Macbeth. The first prophecies have led Macbeth to murder Duncan and Banquo in order to gain the power of the throne. Lady Macbeth also relied on supernatural by her soliloquy to change her into a creature without human compassion, which at the end shows that she might be possessed by spirits. Th e hallucination of the dagger also shows the interference of spirit that leads Macbeths way to Duncans chamber. After his encounter with the ghost of Banquo, Macbeth proceeds to visit the witches one last time to insure his security. After this last visit, Macbeth becomes over confident which cause his tragic death. Without the witches, Lady Macbeth, strange nature, vision of dagger, ghost, and the apparitions, the play Macbeth would have been a dull and tiresome play. .u1ab9a3546b43364adcf623c9a2e61387 , .u1ab9a3546b43364adcf623c9a2e61387 .postImageUrl , .u1ab9a3546b43364adcf623c9a2e61387 .centered-text-area { min-height: 80px; position: relative; } .u1ab9a3546b43364adcf623c9a2e61387 , .u1ab9a3546b43364adcf623c9a2e61387:hover , .u1ab9a3546b43364adcf623c9a2e61387:visited , .u1ab9a3546b43364adcf623c9a2e61387:active { border:0!important; } .u1ab9a3546b43364adcf623c9a2e61387 .clearfix:after { content: ""; display: table; clear: both; } .u1ab9a3546b43364adcf623c9a2e61387 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1ab9a3546b43364adcf623c9a2e61387:active , .u1ab9a3546b43364adcf623c9a2e61387:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1ab9a3546b43364adcf623c9a2e61387 .centered-text-area { width: 100%; position: relative ; } .u1ab9a3546b43364adcf623c9a2e61387 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1ab9a3546b43364adcf623c9a2e61387 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1ab9a3546b43364adcf623c9a2e61387 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1ab9a3546b43364adcf623c9a2e61387:hover .ctaButton { background-color: #34495E!important; } .u1ab9a3546b43364adcf623c9a2e61387 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1ab9a3546b43364adcf623c9a2e61387 .u1ab9a3546b43364adcf623c9a2e61387-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1ab9a3546b43364adcf623c9a2e61387:after { content: ""; display: block; clear: both; } READ: 19th Century Women Authors Essay

NickelBack free essay sample

Nickelback is a music group that formed in 1995 in Hanna, ALberta, Canada. The band is made up of Chad Kroeger for lead vocals and guitar, Mike Kroeger for bass, Ryan Peake for guitar and vocals, and Daniel Adair for the drummer. They have over 160 amazing songs! they rock!

Outline of Augustines Confessions

Outline of Augustines Confessions Introduction Augustine’s years can be recapitulated greatly like the chapters of a book, which is the set-up he used himself in his â€Å"spiritual biography† ‘confession’. Augustine instituted the church of his days in so many ways that we ought to go back to his birth to start comprehending his life as well as our narrative. (Cliffsnotes)Advertising We will write a custom essay sample on Outline of Augustines Confessions specifically for you for only $16.05 $11/page Learn More In his ‘confession’ Augustine starts on talking of his babyhood and the understanding impiety of a juvenile man as he summons up. He memorizes in chapter two of the book, â€Å"the stealing pears from a tree, not for food, but just to be evil and nothing else†. (Augustine, 24) He remembers how he had mostly wanted following the reading Cicero’s ‘hortensius’ to be a great rhetorician and he finally studied at carthage, trained oratory there and then was called to Milan in 383 to instruct. Augustine was born in thagaste, Numidia of Berber stock on thirteenth of November 354. By this time, his father was not a worshipper and he remembers it following the demise of his mother in chapter three of ‘confession’ that he was â€Å"drinking from God’s grace even from his mother’s breast†. (Augustine,35) Even though his father was not a worshipper in Christ, his mother prayed ardently and with lots of tears of her son’s salvation. As he kept on growing, he looked like parting more away from the â€Å"truth† of his youth. (Wills) In chapter four of ‘confession’ Augustine remembers being engrossed to Manichaeism focusing on astrology, way of life, and the means of unfolding and defining life, he found gorgeous. (Augustine, 48) When Faustus, a great instructor of Manichaeism as mentioned in chapter five entered to Carthage, Augustine disillusioned i n his wish for concrete manifestation of the fact of Manichean doctrine. Faustus chose to flee from his plight at Carthage to Rome. Faustus skills at Rome demonstrated unsatisfactory and he applied for an instructing post at Milan.Advertising Looking for essay on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More In Milan, Faustus met Ambrose, who confronted him as an imposing bystander for Catholic Christianity and opened out the potential of the figurative reading of Scripture. This gave Augustine the morale and decided to turn out to be a Christian catechumen. (Augustine, 66) It is in chapter six where Monica followed Augustine to Milan to discover that he was a committed servant in a Catholic Church. In cooperation, they respected Ambrose though Augustine acquired no assistance from him on his own problems. Aspiration goads by Alypius and Nebridius united him in a perplexed quest for the cheerful life. Augustine turned out to be busy, tossed away his first mistress, acquired a new one, and carried on his ineffective search for truth. (Augustine, 85) Augustine’s perceptive of Neo-Platonic in chapter seven thought would go on with him all through his great interpretation of religious studies, way of life, and yet to his death bed. He had been sitting in the instruction of Ambrose, Bishop of Milan (d. 397) and he was spellbound by his figurative understanding of Scripture, especially assisting Augustine to conquer his disbelieve of the Old Testament. (Augustine, 103) Conclusion Augustine’s years can be recapitulated greatly like the chapters of a book, which is the set-up he used himself in his â€Å"spiritual biography† ‘confession’. Augustine instituted the church of his days in so many ways that we ought to go back to his birth to commence to comprehend his life and commence our story. Augustine, Saint .The Confessions of Saint Augustine.Ed, 1st World Pub lishing, 2006.22-108. Cliffsnotes.St. Augustines Confessions, Nd. Web.Advertising We will write a custom essay sample on Outline of Augustines Confessions specifically for you for only $16.05 $11/page Learn More Wills, Garry. Augustine’s Confessions: A Biography, 2001.Web. http://portlandbookreview.com/2011/04/augustines-confessions-a-biography/

Duties of Directors Essay Example | Topics and Well Written Essays - 3250 words

Duties of Directors - Essay Example Again, any person in accordance with whose directions or instructions, the board of directors of a company is accustomed to act is deemed to be a director of the company. Speaking about the importance of directors, Neville J. observed in Bath v. Standard Land Co. (1910) that the board of directors are the brain of a company, which is the body and the company can and does act only through them. It is only when the brain functions that the company is said to function. Directors occupy a key position in the management and administration of a company. Their duties are usually regulated by the articles of the company. The duties of a director may be classified under the following heads It is the duty of a director to sign a prospectus and deliver it to the registrar before it is issued to the public. At the time of public issue the directors of the company must sign the prospectus and a copy of it must be submitted to the registrar of companies, before it is issued to the public. It is the duty of the director to see that all the moneys received from applications for shares are kept in a scheduled bank. According to the companies act it is the duty of the director to ensure that all the amounts received from the public in the form of application money are kept in a separate bank account opened with a scheduled bank. It is the duty of the director to ensure... 3. Not to allot shares before receiving minimum subscription It is the duty of the director to ensure that no shares are allotted before receiving minimum subscription. The directors have to ensure that before allotting the shares atleast 90% of the issue has been subscribed by the public. 4. Preparation of statutory report The directors must ensure that the statutory report is prepared and forwarded to all its members atleast 21 days before the date of the statutory meeting. The directors should also ensure that all the information provided in the statutory report are true and not misleading. 5. Holding a statutory meeting It is the duty of the director to hold the board meeting atleast once in three months. According to the companies act every company is required to hold a statutory meeting atleast once in every three months and it is the duty of the director to ensure that this provision is complied with. 6. To disclose his interest in a contract If a director is interested in a contract, it is the duty of the director to disclose the nature of his interest. It is the duty of the director to disclose any interest he has in any contract to be entered into by the company. 7. To call for annual general meeting It is the duty of the director to call for annual general meeting every year. The directors have to ensure that the annual general meetings are held according to the provisions of the companies act. 8. To file statutory returns It is the duty of the director to file all the statutory returns with the prescribed authority. 9. To file declaration of solvency

Identification Procedures Essay Example | Topics and Well Written Essays - 2000 words

Identification Procedures - Essay Example After all, the liberty and in some jurisdictions life of a man are at stake and one wrong ruling can completely re-route the course of a trial. Against that backdrop, there are several types of pretrial identifications employed by law enforcement. With respect to lineups, showups, on-the-scene identifications, and photographic or sketch identification, the requirements of due process must also be met before the prior identification may be admitted. The pretrial identification procedure of course may not be suggestive unless required by the exigencies of the circumstances. However admission into evidence of testimony concerning a suggestive identification not required by the exigencies of the circumstances does not violate due process so long as the identification possesses sufficient aspects of reliability so that there is not a very substantial likelihood of misidentification. Factors to be considered in determining reliability include the opportunity of the witness to view the criminal at the time of the crime, the witness' degree of attention, the accuracy of his prior description of the criminal, the level of certainty demonstrated at the confrontation, and the time between the crime and the confrontation. Against these factors is to be weighed the corrupting effect of the suggestive identification itself. ... One type of identification of a prospective defendant, and the least popular, is known as the single show up. Generally, a showup in which a witness views only one suspect has been held to be suggestive. Bratcher v. McCray, 419 F. Supp. 2d 352 (W.D. N.Y. 2006). As a result, this method is generally not preferred. State v. Gibbs, 864 So. 2d 866 (La. Ct. App. 5th Cir. 2003). However, a single man lineup even when requested by the accused has been held to be proper if the procedure is ruled to be reliable and it does not violate due process. U.S. v. McGrath, 89 F. Supp. 2d 569 (E.D. Pa. 2000). A showup may be proper under the following circumstances: where it occurs shortly after the alleged crime1 near the scene of the crime2as the witness' memory is still fresh3, and the suspect has not had time to alter his or her looks or dispose of evidence,4 and the showup may expedite the release of innocent suspects, and enable the police to determine whether to continue searching. State v. Mans field, 343 S.C. 66 (Ct. App. 2000). The jurisdictions are somewhat varied but under some, pretrial showup identification procedures are only permissible under the following circumstances: 1. Where exigent circumstances require it People v. Matthews, 257 A.D.2d 635, 684 N.Y.S.2d 564 (2d Dep't 1999). 2. The suspects are found at or near the crime scene and an immediate viewing may be held. People v. Matthews, 257 A.D.2d 635, 684 N.Y.S.2d 564 (2d Dep't 1999). While some jurisdictions have ruled that exigent circumstances are not required, courts have held that exigent circumstances have not been demonstrated where the suspect was not in direct flight , the witness's life was not in peril and a lineup or photographic lineup were not impracticable. Ex parte

Themes of community, family, and mental illness in the book In Cold Research Paper

Themes of community, family, and mental illness in the book In Cold Blood by Truman Capote - Research Paper Example The clutter is portrayed as a well to do family of six who started from a humble background. At the time of the murder, Clutter was said to have graduated into a successful farmer and a generous employee who is admired by many people in his community. Capote in writing his book brings out certain pertinent ideas on the American living that are artistically captured in creatively organized themes. This paper examines the themes of community, family, and mental illness as portrayed in Capote’s In Cold Blood and how they are intertwined in describing a true American Countryside life. Community The role of the community in a Native American countryside life is pleasingly analyzed in Capote’s book by examining the organization of the community and the role played by the community members to each other in their bid to co-exist. Holcomb village is pictured as a middle class American village characterized by people of different caliber. According to Gibson, the Clutter is said to be one among the other members who can be graded as successful members of the Holcomb community and his status earns him a lot of respect from the whole community and in the whole state as a generous employer. The family is highly regarded as having started off from a humble background to their then state. ... e community members respect the Clutters because of his kindness despite his status despite the material wealth he owns as compared to the surrounding neighborhood and this is evidenced in the shock and sympathy with which the whole village receives the news about their murder. Capote describes a friendly community as one where the members live in harmony with each other regardless of one’s social status and the Clutter’s death is a revelation to the security threat in the region that a long time has co-existed in a peaceful environment. (Capote) This is contrasted with the Smith’s community, which is rather brutal, and each one is not concerned about the welfare of the other. Smith’s father is an example in this case who continuously batters his wife to an extent that they divorce. Moreover, the situation in the Smith’s village is expended when the Smith’s family is torn apart due to constant quarrels, he runs away from home and finding no f riends to confide in, he engages himself in crimes influenced by the bitter experiences and neglect he had been subjected. No one cares about him despite the ordeal he undergoes, Guest further asserts that his beating and humiliation by cottage mistress result from his maturity malfunction. Out of loneliness, Smith is most likely lured into criminal offenses, in order to avenge his bitter experiences, that lands him in and out of detention several times. Smith’s coincidental meeting with Dick who takes advantage of his situation is probably augmented by lack of care and intervention by the surrounding people and family friends. Even after he has landed into bad company the community members are still silent about this and no one intervenes to offer comfort or counseling to their troubled fellow. This only accelerates

Performance Management At General Motors (GM)

Performance Management At General Motors (GM) The following assignment explores General Motors Europe in four dimensions as set out by learning outcome spertaining to performance management module. The four learning outcomes (LO) would measure, LO1: Setting GME performance targets to meet strategic objectives. LO2: Agreement on team performance targets and subsequent contribution to meet those objectives. LO3: Monitoring and control process for the goals. LO4: Politics of personal interaction of Sir Leahy. A discussion on his leadership, persuasion and influencing skills. In order to achieve these learning objectives, the author has drawn upon from his practical work experience together with the primary and secondary research through various resources. This article would primarily be divided into two segments within the domain of learning objectives as defined above. The division would be between Performance Management and Performance Measurement. Performance is defined as potential for future successful implementation of actions in order to reach the objectives and targets. The article shows that performance is constructed by the management system and by managers from his own experience of working at GME and taking a more macro view of the organisation. Performance management explains performance measurement and gives it meaning. (Lebas, 1995) Setting performance target to meet strategic objectives General Motors, one of the worlds largest automakers. GME was founded in 1908 by William C. Durant. GM headquarters is in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM has been the global automotive sales leader since 1931.GM and its strategic business partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, Daewoo, Holden, Isuzu, Jiefang, Opel, Vauxhall, and Wuling. GMs largest national market is China, followed by the United States, Brazil, the United Kingdom, Germany, Canada, and Russia. General Motors Europe acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation. GME is running business with revenue of $135.6 billion (GME, 2010a). GME is using different performance management tools . In this assignment score card methodology is discussed that GME is using. Balance Score Card can be used as a short and long term fortheir financial and non financial performance measurement. There are four parts of balance score card; financial perspective, internal business perspective, customers perspective,learning and growth perspective. Balance Score Card is like your cars dash boardwhere there is indicator on as you drive, you can look at the dashboard to obtain real-time information such as how fuel, speed and the distance youve traveled or even anyfaulty system etc.Its known to help companies and implement the changes required to meet their business goals (Pangakar Kirkwood, 2007). The balance score cardenables the companies to develop a more comprehensive view of their operations andto better match all operating and investment activities to long- and short-term strategic objectives (Punniyamoorthy Murali, 2008). Link of each perspective in the Balance Score Card (BCS) High performance work system (HPWS) is also another method to explain the situation in General Motors. Independent work teams, open systems and performance-based pay are known collectively as high-performance work systems (Rouse, 2000). HPWS have also come to be known as high involvement work systems, flexible work systems and high commitment work systems (Aghazadeh Seyedian, 2004) In other words, they are simply work practice that can be deliberately introduced in order to improved organizational performance. The main focus of HPWS is rearranging work so that the employees participate in decisions that affect the everyday operations of an organization. There are three potential factors that can affect high performance work system in General Motors; retrenchment of workers, technology used and layout design. A worker is the key success to any organization. Retrenchment will cause General Motors to lose talented workers subsequently lose competitive edge. To survive in the changing environment, a company must rely on their workers creativity, ingenuity problem solving ability and strong team work. Workers are able to make their own decision on the best way to accomplish their work. The knowledge and skill shared will create a high performance work system. For example, an engineer in General Motors is developing a fuel efficient engine. Engineer A may need assistants from Engineer B, however when GM decided to retrench workers, Engineer A will face difficulty in developing the engine. Performance of employee can be boost through team works. A study by Thompson, Baughan and Motwani indicates that company such as General Motors, Proctor Gamble, Xerox Corporation had huge increase productivity as high as 250 percent and double their profit (1998). The use of technology is another feature in High Performance Work System. All managers in every department of General Motors are able to identify the technology they use in their organization. The application of Human Resource Information System that can store information on workers that can assist managers in deciding which employee is performing and which is not. The use of technology without human operating it is also meaningless. Managers in General Motor can identify whether the qualified workers are able to operate the tools or not. 1.1 The link between team performance and strategic objectives As it is clear from the figure that all the perspectives link eachother. So all the four parts directly effect the strategic objectives of the company. This principle is used at strategic level. 1.1.1 Organisations Strategic Objectives Goals of GME Lead in advanced technologies and quality in creating the worlds best vehicles Give employees more responsibility and authority and then hold them accountable Create positive, lasting relations with customers, dealers, communities, union partners and suppliers to drive our operating success Strategic Objectives of Organisations Financial Growth: Increase the revenues, gross profit and sales. Financial Efficiency: To improve overall productivity. Current Customer: To expand sales to existing customers, To increase customer retention, To increase customer loyalty, To create and use a customer database. New Customer: Introduce existing products into a new market, Anticipate future customer needs through customer feedback. Customer Service: Improve our service approach for new and existing customers. Product/Service/Program Managment: To have all product meet standard of  excellence guideline. Operations Managment: To continually improve internal process to realize  efficiencies, Capitalize on physical facilities (location, capacity, etc.) Improve organizational structure.Redirect or restructure  available resources. Technology Managment: Increase efficiencies through use of wireless or virtual  technology. Communication Management: Improve internal communications. Customer Management: Acquire enhanced CRM data mining capabilities. Marketing Management: To continuously broaden our customer database by  getting new information on customer characteristics  and needs. Develop and implement a promotional plan to drive  increased business. Channel Management: To aggressively strengthen our upstream channels. Improve the distributor and supplier relationships. People: To hire, develop and maintain the right people, in the right place Employ professionals who create success for customers. Training:Develop broad set of skills useful for customer support. To develop the leadership abilities and potential of our team. Strategic Objectives of GME Integrity: We will stand for honesty and trust in everything we do. We will say what we believe and do what we say. Continuous Improvement: We will set ambitious goals, stretch to meet them, and then raise the bar again and again. We believe that everything can be done better, faster and more effectively in a learning environment. Customer Enthusiasm: We will dedicate ourselves to products and services that create enthusiastic customers. No one will be second-guessed for doing the right things for the customer. Teamwork: We will win by thinking and acting together as one General Motors team, focused on global leadership. Our strengths are our highly skilled people and our diversity. Innovation: We will challenge conventional thinking, explore new technology and implement new ideas, regardless of their source, faster than the competition. Individual Respect and Responsibility: We will be respectful of the individuals we work with, and we will take personal responsibility for our actions and the results of our work. Sourse: gm.com 1.1.2 Workforce requirements that are capable of achieving the  organisations objectives General Motors Europe is using the hierarchical approach. In this method each and every employee is controlled by the respective supervisor. And each supervisor gives the performance report of the employee to the top management. In GME every employee is loyal. The company place the right employee to the right job to achieve the objectives of the organisation. There are 209,000 employs of the company. Each and every employee get the proper training for its job which helps the organisation to achieve the objectives with the help of compitent employs. 1.2 Tools and Techniques available to set team performance targets The following important purposes are derived from different resourses including General Motors website,articles,General Motors final reports. The operational performances of GME are reported and viewed on the quarterly at board level and than the summary report is send to the top management. The performance of employs are checked with the help of score card. I gives the daily performance measurement which could be also used for the long term strategic purposes. Daily , weekly and monthly targets are reviewed regularly. An important consideration is to make sure the objectives remain appropriate and robust measures of performance in the company. GME core purpose is to create value for customers to earn their lifetime loyalty. GME,s success depends on customers. The customers who shop with them and the people who work for them. If customers like what the company offer, they are more likely to come back and shop with them again. If the GME team find what the company does rewarding, they are more likely to go that extramile to help their customers. 1.2.1 Processes that deliver outcomes based on organisational goals and aims GME use balanced score card methodology throughout its organisational operations. Every department change the balance score card according to their needs. These performances are measured during team meetings at lower level and is discussed at strategic level. 1.2.2 Appropriate methods for evaluating performance Each and every employee has Personal Development Planning folder. This folder contains all the performance appraisals, the training already given and the future training needs and some departmental performance data. Again the score card helps the company to identify the improvement . 1.2.3 Review capacity and capability of current work force Using the current work force GME has become the largest company and employer in Europe private sector.GME is still expanding by leaps and bounds and earning higher profit than before.The market has enough labour to cater for the recruitment at Europe level. However, for international operations,the recruitment is carried out at local countries. With the current workforce of 209,000 people, the company is more than capable to sustain itself against any future expansion plans. 1.2.4 Plans to meet long term, medium and short term requirements Increase General Motors U.S. market share to 33% Improve customer satisfaction as evidence by points of market share, not fractions GMs Future Hydrogen Power Plans (Mike Floyd, 2010) GM Cuts Unnecessary Spending GM Sales Soar 11.4 Percent In March On Market Shift First Posted: 04/ 1/11 Medical plan and insurance for the employs All of these plans meet the objectives criteria and are in alignment with the growth. 1.2.5 communicate workforce plan GME communicates above mentioned plans through its staff briefings, pamphlets, staff benefits periodical, staffs own website, intranet, films and advertising. The use of flexi hours is very popular in organisation at GME due to the nature of people doing part timer jobs at operational end therefore each department maintains a rota and extra hours available folder through which employees can communicate and leave message for each other along with using staff message boards. The formal training program in GME consists of five components, of which the first three are available through GM University, which is one of the largest corporate educational programs in the world. General Motor has established a learning organization and culture for its employees across the entire enterprise.GM University is designed to align the companys training investment with its business needs, and disseminate best practices and core value. Foundation skill training (i.e. computer software, GM history and business orientation) Functional specific skills and techniques Leadership and professional development On-the-job training in each department In addition, GM supports advanced education and certification through tuition assistance, Cardean e-MBA program, and technical education programs. Tuition Assistance Program: This program regular active salaried employees are eligible for tuition assistance upon date of hire. Graduate Education: Variety of graduate programs are available throughout GM. Checked with the operating unit of interest to you for individual opportunities. On-Site Classwork: Number of educational courses are offered in conjunction with educational institutions throughout the United States. New Hire Mentoring: The GM New Hire (GMNH) is the unique support system for new GM team members. Simply put the GM new hires are paired with our experienced GM team members with the primary objective of professionally transitioning and developing new hires into the GM culture. Providing and enabling to experience professional growth, corporate culture, new ideas and perspectives, while driving for business results. Mentoring is critical as move into the future. The new hires of today, will be our leaders for tomorrow. 1.2.6 Improvements made are in line with the organisations vision and objectives Total worldwide vehicle sales $8.4 million in the year Offering a lease product in certain geographic areas In the year ended December 31, 2010 company worldwide market share was 11.4%. Total of 20,215 distribution outlets throughout the world. Currently offer 19 FlexFuel vehicles for the 2011 model year. Increase the volume of vehicles produced from common global architectures to more than 50% of company total volumes in 2015. Diesel vehicles have become important in the European marketplace, where company encompass 50% of the market share. 1.2.7 Improvements to reduce gap between what customers and  stakeholders want The success of the GME means that the stakeholders at all levels are very happy with the performanceof company. GMEs share is considered to be the most reliable on the market.The gap between customer and stakeholders is substantially reduced by keeping the community and different stakeholders at the heart of scorecard where the progress is checked on recurrent basis. Agreeing Team Performance Targets To Meet  Strategic Objectives This sections aims to look into the team performance targets which match with theultimate strategic gains. 2.1 Required Performance Targets Within Teams Against Current Performance It is the duty of the company to engage with the community and find out about their local shopping preferences. Teams are urged to be polite, helpful and cordial . every company have targets. These targets are compared with the year on year,season on seaon and like for like weekly targets. All the section managers and staff have the access to the relevant information and these targets are reiterated through an internal communication channel. Every single staff working at company has targets. 2.1.1 The type of skills, knowledge, understanding and experience required to undertake current and planned  organisational activities At operational level, there is not much need for high skills required but along with the increment in the hierarchy of the management, the relevant skills are also increased. For example, sectional managers have to be versed in time keeping and management, store managers are more project oriented and have to be more financially aware. GME identify the training needs of its staff. As the company is becoming more technologically oriented, company is investing a lot in the training of systems such as self help check outs monitoring and online reporting. Company employees can manage their own profile these days online and have their personnel related matters sorted through this channel. All this need to be communicated and people are trained through GME Academy. 2.1.2 Systems for collecting and assessing information on the overall performance of theorganisation to identify opportunities for improvement GME relies heavily on digital ways of collecting and assessing information. Although, it does engage with community through local leaflets and local surveys but on strategic level it engages through CSR (corporate social responsibility) initiative. It has found out that it needs to invest ingreener and more fair trade products. Every transaction at GME front end is stored for 5 years,this huge amount of data helps to analyse and compare sales data on the overall performance. 2.2 Encourage individual commitment to team performance in achieving organisational objectives. Staff members are encouraged through motivational techniques such as staff value awards competition, employee of the month and encouragement for every staff to become team members. Such techniques help raise the staff morale ultimate resulting in getting individuals commitment. 2.3 Context of delegation, mentoring and coaching to achieve organisational objectives The concept of mentoring is used at graduate training schemes where graduate recruits get their mentor for a year or so period. Operational staff tend to get more coaching and any limitations in their skills are catered for locally in the staff training room. At grass root level there is not much of delegation involved, more or less the operational teams do the jobs that they are asked to do with avery little chance of job rotation. 3 Monitor activities to improve team performance A strategy implementation to improve team performance process has to be a top to bottom approach. Communication lies at the heart of strategy implementation. If the top management doesnt have the required motivation coupled with strong communication channels then it would behard to monitor any strategic systems and processes. (Mabey 2002). Therefore, GME has adopted various channels for the smooth flow of information and introduced various checks and balances so that the balance score card is measured according to the objectives set. This whole process encompasses the involvement of supervisors, team leaders and other managers during staff appraisals which are conducted twice a year. Employees are encouraged to take part in company development programme which is labelled as personal development planning(PDP). Every employee develops his own objectives. The progress is monitored through PDP folder and staff appraisals. Identification of the work objectives, key dates and support materials are provided by the management and also at their daily and weekly staff meetings so that staff can measure their contribution. The balanced score card is considered to be used for organisational fitness for the purpose and is classified as the in-out approach to controlling strategic performance. Balanced score card helps to strengthen the core competencies of an organisation and enables workforce to sustain the competitive advantage in the market. (Prahalad and Hamel, 1990; Teeceet al., 1997). 3.1 Monitoring team performance Following a resource based review of the adopted balance score card methodology at GME. It encapsulatesthe daily, monthly, quarterly and annual strategic control and the steps through which it iscontrolled and monitored. Balanced score card focuses on alignment and integration of the human activity factor with the operations. It conditions how people work instead of directly trying to influence people (employees and community) what they should achieve. The balanced score card helps to review the objectives and progress through all structures of management and at all levels. GMEs recurring operational issues are discussed at weekly or monthly basis whereas, the strategic issues come up more often at managers meetings on quarterly basis. This is in alignment with the classical view of the balance score card evolution. 3.2 Evaluation of team performance against agreed objectives Team performances are evaluated through 360 feedback, team briefings and by adopting Demings PDC approach. The areas of improvement are defined and are communicated at once throughTeam Exercise. 4 Contribution of influence and persuasion to team dynamics Since the evolution of different management theories, the modern business world uses a mix of all these. Employee motivation through monetary means is still a bigger factor behind better labour output. The contribution of these motivational techniques to influence the team dynamics is measured in this section. 4.1 Methodologies to gain commitment to action GME management uses a combination of Taylorism and Maslow theory of need such that it enriches the job satisfaction by really involving its staff into decision making allowing them to become a part of the organisation and by giving them monetary incentives through bonus and other performance related pay increments. This is a proven methodology to gain GME Staffs commitment in achieving the targets. GME employs over 209,000 and all of them take part in Staff Question Time Sessions which enables the company management to obtain a valuable feedback about the work conditions (Email GME, 2011). This is a 360 degree exercise such that it not only gives feedback to employees but also enables staff to share their experience and opinions to help serve customers better. Staff Training and development is another successful tool that company use to engage with its staff and to enrich their experience of working with them. A good programme such as HPWS (High Performance Work System) is highly eff ective in experienced staff retention. Staff retention and loyalty is a trademark of every successful organisation. 4.2 Impact of individual dynamic on securing commitment to action The impact of the chief executive on securing its staff s commitment to action is distilled at all levels of GMEs organizational structure. For any strategic action has to be channelled through effective top level management. GMEs current boss has earned industry as well as its employees respect by achieving various awards and taking GME,s success to an unprecedented level. Conclusion The above assignment has tried to explore GME within four learning outcomes as specified aboveand has found that due to visionary leadership and innovative performance management measures. The four learning outcomes inspected setting of performance targets through the purpose and balance score card methodology adopted by the company. GME further uses various controlling and monitoring mechanism together with its High Performance Work System to help implement its objectives. Different motivational techniques are used to build up the morale and generate higher labour output by the team members.These teams include enrichment of employees experience through training and development,sharing of success through shares and profits incentives. And eventually, the all important strategic leadership has been discussed. It is argued that without the visionary leadership of management GME would not enjoy the benefits that it is enjoying today. Despite being the leading supermarket, GME continues to expand into more diversified portfolio and the author of this article, having worked in one of the stores, feels confident that the trend would continue in the foreseeable future.

History of Computers :: essays research papers

History of the Computer   Ã‚  Ã‚  Ã‚  Ã‚  The ENIAC (Electronic Numerical Integrator and Computer) was the first large-scale, computer. The ENIAC was built for the military to calculate the paths of artillery shells. Later on it was used to make calculation for nuclear weapons research, weather predictions, and wind tunnel design. â€Å"The ENIAC was brought in to use inn February of 1946 and was used unit October 1955† (Encarta). The creators of the ENIAC were American physicist John W. Mauchly and American Electrical engineer John Persper Eckert, Jr. at Moore School of Electrical Engineering at the University of Pennsylvania. Eckert and Mauchly demonstrated the ENIAC less than three years after the Army commissioned its construction. In 1947 the ENIAC moved from the University of Pennsylvania to its permanent home at the Aberdeen Proving ground in Maryland. â€Å"Only one system of its type was ever built, but operated continuously until October 1955† (Encarta). The ENIAC was very different than modern day computers, which use microprocessors composed of thousands or millions of transistors; the ENIAC used vacuum tubes to process data. It had approximately 18,000 vacuum tubes, which were about the size of a small light bulb. The ENIAC was composed of 30 separate units with power supplies and cooling units; all together the whole unit weighed more than 30 tons, and took up 1800 sq. ft. and consumed 175Kw of power. 2 The ENIAC could perform about 5000 calculations per second, more than 10,000 times slower that most modern day computers. The ENIAC took about 20 seconds to calculate problems that took humans two to three days to do manually. Initially, scientists programmed and entered data into ENIAC by manually setting switches and rewiring the machine. Later a more efficient IBM punch-card reading machine was used to input data, while another IBM punch card machine was used to store data. When the ENIAC completed a calculation, it would notify operators by turning on a sequence of lights or punching certain sequences of cards. The ENIAC was designed to calculate continuously all day and all night. However its circuitry and vast number of vacuum tubes tended to burn out, the ENIAC was continuously down to be serviced, which caused the ENIAC to be down one third of the that is could be working. As soon as Eckert and Mauchly completed the ENIAC’s design, the signed a contract to build a successor, which was called the EDVAC (Electronic Discrete Variable Automatic Computer), this more efficient design reduced the number of vacuum tubes down to only 4000.

Triumph Launching Event

Executive Summary3 Introduction4 Customer Profile6 Demographic6 Behavioural6 Environmental scan7 SWOT Analysis7 PEST Analysis9 Store observations10 In-store10 Shoppers Behavior11 Online shop12 Ideas / Amendments for functional and creative online services12 Brand Awareness Survey14 Motorcycle range14 Clothing and accessories17 Conclusion and Recommendations21 Range evaluation21 Triumph dealers’ range21 Executive Summary Firstly, we shall present a little information about the company. The company was formed as a bicycle manufacturing company by Siegfried Bettmann in Coventry in 1887.In 1967, the production of the motorbike peaked at 47,000 units in this year. Unfortunately the business went into liquidation because lack of government backing. But in that year, John Bloor, a businessman who is the current owner of the company, bought the land where the factory located and therefore have the rights to the name of Triumph and assembles a team to develop a new range. In 2008, the company could break the record of its peak production. They were able to produced more than 50,000 units in this year. Triumph now has five factories and all are 100 percent owned by the company.Two of these factories are based in Hickley, UK and the other three factories are in Chonburi, Thailand. The clothing and accessories are made in China. For Triumph motorcycle, there are six range which can be classifies as the following; Supersport, Adventure, Touring, Classics, Cruisers and Roadsters. The age ranges for each range are different from each other. The younger target market is more attracted to the Supersport, adventure and roadster range whereas touring and cruisers range attracts more of 45-60 years old. The range that is the most popular and has the biggest volume sold is the classic.Whereas the roadsters range has the most competitors. There are 54 dealerships in United Kingdom and Ireland. Sixteen of these are multi- franchise dealers and 38 are solus dealers. All of thes e dealerships are franchised. All dealers must follow brand standard such as colour the store blue with wooden floor. Fifty percent of the stores will have PCA specialist. There are 16 subsidiary markets and 36 countries nationwide. Introduction The aim of this project is to propose an effective launching event of Triumph clothing range to dealers around UK using the range evaluation that we have researched.Having an effective launching event can help the company to maximize and maintain relationships with the dealers in order to secure orders. This project also hoping to improve with the order management process which can reduce cost and time benefits both the company and dealers. We have been given the opportunity to evaluate and improve the sell at the launching event for the Autumn/Winter 2011 Triumph clothing collection. Triumph is a motorcycle company whom also sell biker’s clothing and accessories range. Their objective is to promote and be more emphasize with this ran ge where they see potential opportunity.This project aims to gain knowledge about how to expand Triumph’s clothing collection to non-biker customers. We are appointed to evaluate and suggests a new lunching event(s) to dealers around UK. The problem that they are having now is that their clothing and accessories range are only known among bikers. It is our mission to come up with strategy to maximize their profit by expanding their customer base. We are here to think of ways that can attract those who are non-bikers. For clothing and accessories, they will launch collections twice a year, which consists of Spring/Summer collection and Autumn/Winter collection. The collection is made up of core and seasonal items. Core items are the items regarding to the season and the dealers can reorder any time because the stock is at Headquarter. For seasonal items, they focus on the climate during that particular time of the year and only available via forward order. Forward orders are c rucial for both dealers and Triumph. This is the way dealers can secure products for the season and allows Triumph to understand the market and best seller.For the Autumn/Winter 2011 collection that we are appointed, Triumph has coordinate together with Barbour. Barbour is a UK owned clothing store broadening out from its countrywear roots. Todays the company produces clothing that is designed for a full country lifestyle. The collection is to be launch during February and March 2011. The launching event usually taken place at the factory where dealers visit the pop up store for viewing the new collection and this is to be joined by appointment only. Information, product demonstration and order making are taken place on the event day.Sometimes the person visiting the event may not have the authority to make the purchase, therefore the company is given them a 3 week launching event so that decisions can be made within this 3 weeks. During this 3 weeks, larger dealers have their indiv idual bringing of 1-3 staffs whereas 2-4 small dealers are grouped together. The main goal of this collection is to start expanding the market to those who are non-bikers. But the problem being that they have not been considering about putting their products into any other department stores because they want to give priority to their existing dealers for stocking Triumph products.There is no budget limit for the launching event and sounded like the previous events made at the factory has been quite low. Their main competitor is BMW (for motorcycle department). If there were any stock left at the end of the season, participated dealers will pay extra to get their names printed on the sale adverts, which is usually published in the motor publishing. Customer Profile Demographic Supersport: Customer is male, in the mid 20s, single, and lives in the city. Adventure: Customer is male, in the 30s, married, lives in an upscale neighborhood.Touring: Customer is male/female, in the 30s, marr ied, moves around a lot with no permanent resident. Cruiser: Customer is male, 50-60 years old, married, living in rural area. Classic: Customer is male/female, in the 50s, married, and does not live in big cities. Roadster: Customer is male, 25-40 years old, single, and lives in the big cities. Behavioural Supersport: People who like racing, and look for a motor technically outstanding with high specification. Adventure: People who like adventure, and look for versatile motor accompanying them in different environment.Touring : People who like sport and travel, they look for a powerful motor having grater practicality in touring or sports touring. Cruiser: People who like cruisers look and embrace attitude of the hotted up motorcycles of the  60s. Classic : People who like vintage style and look for a motor presenting modern interpretation of a timeless classic. Roadster: People who take speed and agility seriously and look for a middleweight streetfighter. Environmental scan SWO T Analysis Triumph was formed as a bicycle manufacturing company by Siegfried Bettmann in Coventry in 1887.The first motorcycle was built in 1902. Triumph now has five factories around the world. They have 750 dealers in 35 countries and 54 of them are in UK. The clothing range started in 1994 with collaboration with Frank Thomas. Strengths * Branding – A United Kingdom’s brand born in 1887. The brand is not only well known in the UK but throughout the world. * Worldwide presences – Triumph truly has an international presence with factories in UK and Thailand for the motorcycle sector and for clothing sector in China. Also there are 750 dealers around the world.Countries including Australia, Austria, Belgium, Brazil, Canada, Chile, Czech Republic, Finland, France, Germany, Greece, Hungary, Italy, Japan, Mexico, Netherlands, New Zealand, Poland, Portugal, South Africa, Spain, Sweden, Switzerland, Taiwan, UK, USA and Venezuela. * Collaboration – The company successfully collaborates with the well known British clothing brand â€Å"Barbour† for their 2011 Spring and Summer clothing collection. This is an opportunity for Triumph to extend their brand awareness to non-bikers sector. * Customization – There is an option â€Å"create my Triumph† on the website where you can build your very own Triumph motorcycle.Weaknesses * Undifferentiated products/service – Unlike their rival, BMW, they don’t only make motorcycles, they produce cars as well. This is why BMW is a much better known company because their target market is relatively larger. * Because Triumph refuses to expand their stores into a more commercial environment such as a department store, the chance of attracting larger non-biker audience is lower. * The company is lacking marketing expertise. This weakened the brand to expand to its potential customers. Opportunities * The virtual world is becoming an essential part of our lives, Internet is a powerful tool.Having a Triumph site where customers can order online is beneficial. * Joint venture with Barbour will give opportunity to Triumph for expanding the brand name and brand awareness. * Moving into a new market segment with the clothing collection will generates more interests in the brand itself and also generates more profit. Threats * The continuing Global recession – The economic decline result in the demand of consumers. Especially with the increase in oil price, a motorcycle is considered as a ‘want’ not ‘need’. * Intense competition – There are many competitors in this market.Many of the competitors offer marketing incentives and reduce in product price. This action will have a negative effect on Triumph pricing and market share. * Global warming – The issue of global warming will effect in Triumph motorcycle sales. People are becoming more conscious of fuel consumption. PEST Analysis Political: The government has di scouraged bike usage by increasing taxes for all bike riders. Since 2009, there has been an increase in Bike Road Tax as well as Bike Parking Tax. Vehicle Excise Duty for Motorcycles has increased for the 2009-2010 period.With the increase in oil prices, it has become far more costly to ride a motorbike today. Even so, traffic congestion and overcrowded public transport favors motorcycle use as a means of commuting. Economic: Inflation rates in the UK are increasing as well as the exchange rate, while the interest rate remains low. Due to this situation, the production of motorcycles depend more on imports and labor cost have increased as a result. At the same time the increase in global trade has created severe competition in the industry due to the emerging foreign markets.However it is easier to escape this recession on a two-wheeler rather than a car. Social: More people in the UK now own motorbikes despite the increases in cost. It is more socially acceptable to own a bike, and there are a lot more female motorcycle owners. A lot of older individuals who used to ride bikes when they were young are now starting to purchase bikes once again (returner bikers). The number of motorcycle use has increased over the years as opposed to cars, as they serve as a status symbol and are more efficient and practical in traffic.Technological: Technological advances have added many safety features to motorbikes to make riders more comfortable. The demand of motorcycles has led to the emergence of larger capacity engines (around 500cc). These changes make motorbikes more attractive as a means of transport as well as a leisure activity. Store observations In-store North city Triumph North city Triumph opened this brand new store just a month ago and the shop outlook really inspires customers, even though you are not rider. Big Triumph flags outside and a fresh, clean environment welcomes you inside.The store is located in a busy suburban area, half an hour from London city , in a good marketplace if you are coming by car or by bike. The store is a Triumph Solus dealer and they have a PCA Specialist who is in charge of clothing and accessory parts. The Triumph brand is very well presented in the North city store: Wooden floors, bright and high spaces display their bike range and latest clothing collection range in a stunning way. The shop offers personal assistants for customers and all staff is most helpful and willing to serve clients to meet all their needs.The Triumph collection is still very monotonous and dark leather jackets and trousers make everything look like same. Unfortunately no product really stands out and even labels such as â€Å"new model† failed to make you more interested to buy. North city Triumph’s ideal customer is a man in his mid 40s, who buys products mainly for his needs rather than his wants. Metropolis Vauxhall Metropolis Vauxhall is located south of London city center, close to all transport connections. The shop is a Triumph multi- franchise dealer, so it also offers its competitors products.Here Triumph’s image as a brand is less highlighted and the collection range is narrower. The store visit is less inspiring than at the Solus store and Triumph’s products get lost among competing brands. Yet, a broad supply of competing products and brands attract a larger number of customers and this generates increased impulse sales for the more generic Triumph products, such as their leisure clothing line. The Triumph collection range remains vague and limited space availability makes displaying products, and brand imaging, challenging.Metropolis Vauxhall Triumph? s ideal customer is a man aged between 35 and 55 and they also might pop in store just for clothing, not just because of biking. Shoppers’ Characteristics †¢ Triumph clothes’ ideal customer is a man between 35 and 55 †¢ The ideal, and also potential customers, are males returning to their youth: t hey like to wear something classical, stylish and keep their individual style rather then run after the latest trends †¢ They like to shop in store †¢ They shop mainly for needs more than wants Triumph’s customers respect personal assistants and prefer visiting the same local store †¢ Customer respects practical clothes and a personal look †¢ Triumph’s brand is an important factor for customer ( SWOT,PETS, Dealers feedback) Online shop Online shopping has exploded during last decade and today it is normal to do a virtual shopping trip that satisfies the customer’s needs. This year e- retail sales are on course to a record 16% growth in the UK and as retailers start offering more and more e-services online shops will become faster and more functional.Also, using IMRG ( Interactive media in retail group) research report, clothing is one of the fastest growing online shopping sectors. Online shopping advantages are remarkable. Lower costs (expe nses) to retailers and customers, user friendliness, fast delivery and independence of shopping hours are factors that every company should take advantage of as much as possible. Though Triumph’s image is built on customer service, this would be a further advantage that increases their competitiveness. Also, as no other competitor has a truly outstanding online store, small quality improvements could result in a decent increase of customers.Triumph world website and dealers’ websites are overall very professional compared to other motorcycle brands, but dealers’ own online clothing shops /services differ largely in their visual outlook, ranges and operating systems in general. Outstanding and interesting dealers stand out straight away. Carl Rosner and A1 Moto are good examples of online shops that are simple to use and harmonized/balanced within Triumph’s brand image and product range. Almost exceptional, Solus dealers stand out with a positive Triumph b rand image and visitors get a feeling that the dealer is standing behind and believing in their brand 100%.However, surprisingly many dealers have a complicated order system and their product ranges are presented in a dull way, without a professional feel. The pictures are small and especially the light coloured casual clothes drown into the white background. At the moment some dealer’s pages don’t inspire to shop and their complicated order-system does not encourage online buying. Based on the research results and the feedback we got from consumers that are targeting Triumph’s target group, it is recommend that dealers’ webpages and online services would be similar and linked together with the Triumph brand nationally.Triumph’s target group and potential buyers mainly consists of men who usually appreciate user friendliness, and a straight forward clothing line, that can be bought with just a couple of clicks on the mouse Ideas / Amendments for fu nctional and creative online services †¢ Dealers online services/ shop harmonized to Triumph official sites and brand image. †¢ Product info and pictures to have same the outlook as is used in the Triumph catalog and their official pages. †¢ Creating seasonal online campaigns that are targeted to inspire loyal customers and new potential bikers. Charity campains. †¢ â€Å" â€Å"Goes with† – boxes†.Website would automatically suggest clothes or accessories that would go well with previously purchased items. †¢ Making online shopping easier and more fluent. Product ranges displayed with uniform background image and a picture size that allows you to properly view the chosen product. * Clothing pictures with real people, using professional photographer †¢ Promoting of casual wear line should be more directed towards the target customer group, men that have spending power, but little time for shopping. †¢ Create competition â€Å" design your own jacket or t-shirt†. Winner’s design would be launched with limited number.Brand Awareness Survey We have set up a survey analyzing Triumph brand awareness amongst Fashion students aged between 21 to 35 years old and other category was people with no age limit. At the moment, out of 38 respondents, only 14 have heard of the brand ‘Triumph’. Whereas the main competitors such as Yamaha, Ducati and BMW have 35, 32 and 30 respondents respectively. There are many factors that can be the reasons why Triumph is not as well known as the competitors. * Locations of the stores * Sponsorships * Product variety * Brand reputation * Brand marketing * Brand accessibilityAnother point that we can observes is that out of 38 respondents, only 1 respondent wrote Triumph as the brand that comes first in their mind. Whereas Harley Davidson has 15 respondents and Ducati has 8 respondents. For improvements of the brand awareness, we can study how Harley Davidson presents itself to the audience. After this observation, we would like to focus the brand emphasizing its British heritage with the Classic look. We can see that Harley Davidson and Vespa also have the Vintage Classic look and we think if Triumph brings out the Heritage theme it can become better known as well.Also, taking considerations consumers, we see that most potential new customers are middle age people, who have interest to start new, youngish hobby or finally carry out their dreams. These people, mostly men, have also money to spend for bike and naturally for street wise/ credible clothing. Analysis of Product offers Motorcycle range Triumph’s 2011 motorcycle product contains the following ranges. Pictures of products are listed in appendix. Roadster range Triumph Roadsters range is for the street. It stresses attitude, style, performance and agility.This range has Street Triple and Speed Triple. The Street Triple’s specification includes Triumph’s trad emark twin headlights and high level silencers, meaty dual brake discs up front and a comprehensive instrument suite that even includes a lap timer and adjustable gear change indicator. The Speed Triple’s specification includes four-piston Brembo brakes for eye-popping stopping power, fat alloy handlebars, fully-adjustable 43mm upside down forks for maximum control and a comprehensive instrumentation that includes lap timer and programmable gear shift light. Supersports rangeTriumph Supersports range is for the racetrack to compete with the best in the supersport class. This range has Daytona 675. With the lightest and narrowest chassis in the class, the Daytona 675 delivers outstandingly agile and intuitive handling. Fully adjustable suspension front and rear, with separate adjustment for high and low speed compression damping, gives the Daytona 675 superb composure on all surfaces, while top-of-the-range monobloc radial brake calipers up front deliver eye popping stopping p ower. Adventure range This range is designed for people who are looking for adventure and it has Tiger 1050.The Tiger 1050 is equally at home in the urban jungle as it is prowling on the open road. The Tiger 1050 with its commanding riding position, its muscular 1,050cc triple engine, powerful brakes and high specification sporty chassis making for real fun on the twisties and composure in the traffic. Tiger 1050 is a superbly competent bike and does scratch, tour and commute all. Touring range This range satisfied sport and touring at the same time and it has Sprint. (Sprint ST and Sprint GT) Equally capable of crossing continents or taking on a track day, the Sprint is one of those rare contradictions.The new Sprint ST has been given a number of improvements to ensure it remains one of the world’s favourite sports-tourers. Updates include new reflector-style triple headlight unit; re-designed cockpit; the same stunning 1050cc inline triple engine, but with latest spec ECU f or ultra-smooth throttle response. Sportier than the GT, the Sprint ST is set to become even more attractive due to its new ultra-competitive price. The New Sprint GT is greater practicality and more emphasis on the ‘touring' aspect of ‘sports touring'. It offers a unique proposition of performance, practicality and price.Performance from the uprated 1050cc triple with 130PS on hand. Practicality – the GT's byword – with 117 litres of lugguage, ABS brakes,   u-lock, built in rack and grab handle, and a  200 mile fuel range. Classics range This range is designed for classic motorcycle style. It has Scrambler, Bonneville, and Thruxton. Scrambler is inspired by the 60s Triumph off-road sports motorcycles that were stripped down for racing and has a unique look and feel all of its own. It has styling details including gaiters, white seat piping and high swept chromed side pipes.Bonneville is a thoroughly modern interpretation of the definitive ‘proper ’ motorcycle, this iconic symbol of rebellion and independence is even more accessible thanks to its low and narrow seat, clean and efficient fuel-injected engine and lightweight 17 inch alloy wheels for even sharper handling. Thruxton is named after the famous racetrack where Triumph ruled the roost and is inspired by the Ton Up Boys of the 1960s. The Thruxton is Triumph’s sportiest Modern Classic, and authentic cafe racer delivering a unique Triumph experience. Cruisers rangeThis range presents classic cruiser looks and has America, Speedmaster, Thunderbird, and Rocket III. For the classic cruiser look, the America comes with shrouded front forks with polished lowers, chromed single headlamp and chromed engine covers, machined cast wheels, chromed detailing and twin reverse cone pipes. The Speedmaster is a tough looking, no-nonsense sports cruiser that’s dripping with attitude. With blacked out engine cases, slash cut pipes and cast black wheels with polished rims, the Speedmaster embraces the attitude of the hotted up motorcycles of the  60s.The Thunderbird oozes cruise from every angle with its strong, muscular lines. Powered by the all-new 1600cc T-16 parallel-twin engine, the Thunderbird delivers class leading power, torque and economy figures, with a refinement previously unheard of in the mainstream cruiser class. Rocket III Touring is a true mile eating custom tourer blessed with unique character and that memorable 2. 3 litre motor. The iconic engine has been retuned for effortless low down torque. Rocket III Roadster has Classic streetfighter looks and delivers the tree-pulling levels of torque. Clothing and accessoriesTriumph’s 2011 spring and summer garment and accessories product contains the following ranges. Pictures of products are listed in appendix. Roadster range Performance products with attitude, developed for the street and the city. Roadster garments are targeted at the riders of Speed and Street Triple and range from subtle to heavy branded products. Added comfort and features make these products more usable for everyday or occasional riding. This range has items in jackets, pants and jeans. Supersport range Performance supersport products follow the ethos of bikes like the Daytona 675.They are technically advanced with high specification, delivering a product range that is aimed at the track and sports riding. Visually strong, these pieces are heavily branded with a bold and distinctively triumph design. This range has items in one piece suit, jacket, and jeans. Touring range Touring series is a very functional range of products. Waterproof, windproof and breathable, this collection has been developed to allow consumers to enjoy long rides, providing the wearer with the essential protection from the elements. This range has items in jacket, pans, and jeans.Adventure range Inspired by the spirit of adventure, this collection of products has a more rugged, enduro style. Packed full of features, these functional garments will deal with the requirement of both road and off-road riding. This range has items in jacket and pants. Heritage range Classic looking products make up this range, inspired by motorcycle garments of the past. This collection is designed for the exacting requirements of a modern day motorcyclist, whist also maintaining that true authentic heritage. This range only has items in jackets. Modern retro rangeWhere modern meets retro, a range of products inspired by the classic racing garments of the 60’s and 70’s. The use of racing stripes, graphics and colors are combined with classic style leathers and modern construction technologies to deliver a performance riding product. This range has items in jackets and jeans. Legend range The Triumph legends range includes a series of products that pays homepage to the icons of music and screen that had a close relationship with Triumph. Legend collection contains two special editions which Ma re- James Dean special edition Jacket and Mcqueen special edition Jacket.Cruiser range This range have taken the classic image of the cruiser and given it a Brit Rocker attitude. The Cruiser range take their influence from the British Rocker culture of the 1960’s and 70’s and combined these looks with modern technology. This range has items in jackets and jeans. Triumph union range The triumph union range has a fashion influence with products that cross over between categories and can be comfortably worn on any bike or worn off-bike. These products have character and a style of their own. This range has items in jackets and blousons.Function range The function range of products comprises of waterproof oversuits and protector including protect vase, back pro-tech and pro-tech jacket. Men’s casual range This range presents casual look and has items in shirt, layer tops, leggings, jackets, T-shirts, shorts, polo, hoodies, and denims. These products can go with othe r Triumph products. Ladies range The ladies collection offers a focused number of styles and options to appeal to both rides and pillions alike. All styles are designed independently, conceived to appeal to women.This range has items in jackets, jeans, gloves, and boots. Ladies casual wear range This range presents casual look and has items in shirts, T-shirt, vests, and jeans. Junior range The junior range is fun and colorful, and is ideal gifts for younger Triumph enthusiast. This range has items in shirts, T-shirts, bike models, model kits, and Triumph Teddy. Personal accessories range Personal accessories range has items in following categories: – personal luggage (helmet bags, bum bags, laptop bags, and hold all) – gifts(magnets, cybertool, water bottle, and cards set) team hinckley(door mat, buff, beer mat, and bike mat) – headwear and buffs (hat, buff, and neck tube) – collectors scale models – wallets and pens – watches and wall cloc k – belts and buckles – key fobs and pin badges – mugs and glassware -patches and stickers Conclusion and Recommendations Range evaluation Triumph’s clothing line is strongly linked to their motorcycle collection. They offer a wide range of riding gear, of high technical quality, designed specifically for each motorcycle model.They renew their clothing line twice a year to suit their customer’s changing needs throughout the year, allowing them to adjust for different weather and climates. Triumph is proud of its roots and history. This becomes clear after only a brief glance through their webpages. Their clothes are designed and manufactured with utmost respect towards its image and heritage. This way they guarantee customer satisfaction and a first class biker look, suitable for riding and leisure. Their vast clothing line serves both the customers and the dealer’s needs.An ideal riding suit or just a jacket has been designed to every motor cycle type and this helps the dealers in designing their collection and building their order. Triumph pricing range is ideal and comparing biggest competitors BMW and Ducati, we see that their products offer best value for money. If the clothing range, especially in casual wears would be bit more mature and classical, we would even suggest higher prices for some products. Every dealer should offer best-selling products for all motorcycle range and also build up perfect combination for casual wears that goes together in style with modern motorcycle clothes.The climate and location are naturally also important factors, but it is more important in our view that the supply for their target group and demand of motorcycles are in balance. Collections offer great suits for driving and in that field Triumph are reaching their goals (touring, supersports, adventure). However problem is that most of these products aren’t something you buy every season, not even every year, so Triumph c lothing should be stand out more through modern motorcycle clothes, casual wears, that goes as well as biking clothes (modern retro, legend, heritage, casual). Triumph dealers’ rangeBased on our store-visits, customer feedback and material that we received from the Triumph company, it seems like Solus and multi-dealers have certain problems defining an ideal clothing range. Solus dealers normally have a large range of products but the typical customer normally comes in to see motorcycles and if they buy clothes it is usually mainly for driving. The casual wear line is presented well but since the competition in this field is fierce, people tend to prefer buying clothes elsewhere. Multi-franchise dealers have other brands presented as well, so Triumph clothes are not standing out too well.However, these shops are visited by a larger number of new potential customers, so if the range matches the customers’ needs, this will affects sales positively. To be able to find a p erfect balance for the range that is being ordered, dealers must target their potential customers and then build the perfect match of driving clothes, casual wears and personal accessories around it. The Triumph company must also be able to build a brand image that is identical with the products that are being offered. Every successful clothing brand has to focus on a certain look.Triumph’s history and success in motorcycles is defined by their individual yet stylish look and this should also be the brand message going forward. Appendix: http://www. triumphmotorcycles. co. uk/clothing, Triumph company materials, ——————————————– [ 1 ]. http://www. triumph. co. uk, http://www. a1moto. com, http://www. carlrosner. co. uk, http://www. metropolismotorcycles. com [ 2 ]. http://www. harley-davidson. com/en_US/Content/Pages/MotorClothes_Merchandise/pink-label. html [ 3 ]. http://e u. levi. com/en_GB/shop/index. html, http://www. asos. com [ 4 ]. http://www. streetshirts. co. uk